a geekalicious pixel-baby makin' ninja
experience
July 07' - April 09'
DDB Los Angeles
art director
clients: Activision, Wells Fargo
Played the part of a digital girl in a traditional world. Concepted and created TV, print, outdoor, events and interactive work.
June 06' - June 07'
Tribal DDB Dallas & Los Angeles
art director
clients: Pepsi North America, Pepsi International, Mountain Dew, Stacy's Chips, Wells Fargo, Southern California Edision, APS, Clearwire, Kornferry
Concept development, art direction and design for rich media, websites, microsites, online games, and new business pitches.
Summer 2004
Tocquigny
account services intern
client: Dell
Gained experience working in tandem with the creative, project management and technical team members.
Freelance
Massive brain dumpage of conceptual ideas and a little bit of copywriting.
clients: BBDO (Target, Cingular), Aint It Cool News
digital skillz
Proficiency in Adobe Photoshop, Illustrator, InDesign, Flash, HTML, CSS and Final Cut Pro.
Knowledge of Adobe After Affects, 3D Studio Max, ActionScript, audio and video editing.
education
University of Texas, Austin, TX - BBA Marketing
Hanyang University, Seoul, South Korea
awards
Pepsi World - Gold W3 Award
Guitar Hero: Cut and Paste - Bronze Telly
Kung Fu Panda Pork Bun Launcher - Silver MI6
TV
[Art Director, Voice Over] Taking its cues from the Rock and Roll imagery of concert posters, album artwork, and music videos, this direction celebrates the go-anywhere, rock everywhere attitude of Guitar Hero on the DS.
Partners in Crime: Regie Miller (copywriter), Rob Shaw! and the folks at Bent Image Labs (director, animation).
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print & ambient
[Art Director, Illustrator, Voice Overs] DDB was tasked to create a campaign (website and print) for the 2009 Belding Award Show. These days, advertising award shows are filled with jealousy and overall negativity. It's time to feel uber good 09' and tell that Wolfman of Self Doubt to back off. Below is the Call For Entries Invitation. We cut the poster into three postcards and prompted people to find the other postcards to read the entire message.
Partner in Crime: Regie Miller (copywriter)
[Art Director, Designer] A grocery bag designed for the CARE program.
events
[Art Director, Designer] We wanted to honor the intense love and knowledge the fans have for this universe. What better way than to give them a microphone and podium? The debate successfully gathered a crowd of people every hour on the hour for 3 days at the New York Comic Con. Our facebook page acted as a place for users to upload videos and pictures from the event.
Partners in Crime: Regie Miller (copywriter), Jonathan Igla (Topic Writer) Trevor and the Rabbit Team (director), Jon Wasserman (photographer)
[Art Director, Designer] Objective: to hunt down your target, evade those who conside you a target, and, most importantly, live to own the golden gun... golden water gun that is! This idea allowed people to experience the world of Bond through a real-life water gun assasination tournament.
Partner in Crime: Tamer Kattan (Senior Planner)
[Art Director] Outdoor marketing leveraged the image of Bond's shadow in real life. As you round the corner, the shadow would be paid off with a plaque urging the viewer to Enter the World of Bond through the video game and water gun tournament.
mobile
[Art Director] A clean, visual approach to Wells Fargo's mobile website.
websites
[Art Director, Illustrator, Front End Code] Back in October 2008, Daniel and I created this site for fun. Plus, I needed to brush up on my illustration skillz. Launch Site
[Art Director, Illustrator, Voice Overs] DDB was tasked to create a campaign (website and print) for the 2009 Belding Award Show. These days, advertising award shows are filled with jealousy and overall negativity. It's time to feel uber good 09' and tell that Wolfman of Self Doubt to back off.
Partners in Crime: The Branding Farm (web development, illustration) and Regie Miller (copywriter).
Launch Website | Facebook Page
[Art Director] For the microsite, users were able to take an interactive journey through an ever-changing rock and roll universe. Launch Site
Partners in Crime: Regie Miller (copywriter) and Ted Perez (website, animation)
[Art Director] SCE needed a makeover on their Rebates and Savings page. The number of different types of rebates were daunting for an average SCE user to filter through, so we created a fun and easy way to find SCE rebates. Launch the Site
Partners in Crime: Miguel Soltero (flash dev), Alex Zakari (animator, illustration)
[Art Director, Designer] Pepsi International had big plans for 2007 and they needed a global landing page that would not only display the Pepsi cans but also create a sense of global community among all the Pepsi sites. Launch Site
Partner in Crime: Jose Cruz (flash dev)
[Art Director, Designer] Wells Fargo wanted a site that appealed to college students. The biggest caveat was designing a site that gave an equal nod to all of Wells Fargo's affiliates. Launch Site
Partner in Crime: Miguel Soltero (flash dev)
[Art Director, Designer] The coolest thing about Transformers are the robots. The site would allow the user to literally “take the wheel” by manueavering in and around Optimus Prime. The user would be able to unlock and find cheats, game walkthroughs, videos, etc.
[Art Director, Designer] In this site, users would be able to create their own robot that they can save to the Transformers Battle Zone and use as their player in a seperate web-only game. In this game, they would be playing against other robots created by other Transformers Cybertron Network Members.
[Art Director, Designer] The Village of Peace Microsite allowed users to interact (much like Club Penguin) with other visitors on the site through one of the characters that fits their kung fu style. Users can also explore the village's movie theater and dojo (mini-games) where they would learn more about the game.
[Concept & Design] Smash The World is a web-based application that integrates the core steps - inspiration, brainstorming, critique, and exposure - of the creative process into a tangible program for the disciples of the advertising world. Launch Site
[Designer] Crusher, a music company from Austin, was in need of a brand spanking new website. I started by creating musical design elements that reflected the company's personality. The navigation was coupled with quirky animations which encouraged user exploration.
[Concept & Design] On PressingTruth, it wasn't about what opinions are popular or sensational, it's was about what's true. Targeted to the debate-minded, we created a website that allowed users to argue over news so people can see both sides of the story and figure out how true the news really is. Launch Site
[Art Director, Designer] For the 2007 launch of Pepsi's new can designs they wanted to celebrate the global community. We created a site where users can simultaneously create their own art using the pepsi can design stencils. Every few minutes a billboard in Times Square displayed the site. Launch Site
[Art Director, Designer] The following is a crap load of stuff I did for Mountain Dew when I first started working at Tribal Dallas.
[Designer, Flash Developer] I co-designed and developed Bonus' portfolio in flash. Launch Site
[Art Director, Designer] In celebration of Black History Month, Pepsi wanted to commemorate the history of fashion. The site's main feature was the fashion timeline that incorporated video and audio. Launch Site
banners
[Art Director] The Pork Bun launcher was a fun and very succesful mini-game banner. The user clicks on the launcher, to aim and launch dumplings into the jumping Po's mouth.
[Art Director] The Noogie and Wedgie banners had very succesful CTRs.
[Art Director/Co-Designer] So coming.
[Art Director] Just as retirment should never end, neither shall our little yellow man's journey (or at least seemingly so).
Partner in Crime: Alex Zakari (animator, illustration)
[Art Director, Flash]
